Conversion and Retention

CONVERSION – the most important word in business. The concept is simple: Without conversion, you get no clicks, no calls, no sales. With conversion, you enjoy more clicks, more calls, more sales and more revenue. RETENTION – arguably the second-most-important word in...

SEO vs PPC

Search engine optimization is a great source to get traffic. Pay-per-click advertising is a great source for traffic. Which one, or both, are right for your business? Well, that depends on many factors. Time, budget, energy, resources, finances, staff, etc., just to...

Lifetime Value of a new Client

Understand this and understand the value that online marketing services bring to your business. If you are a business owner and know the lifetime value of one new client for your business then you can plan the budgets for marketing initiatives for your business. Here...

Online Reputation Management

This is a big business and getting bigger by the day. A business can be wiped out in short order with bad public relations. The Internet and Social Media have compounded the challenges with managing an online reputation. One bad Google or Yelp review and it could cost...

Psychology of Search

My online marketing philosophy is complicated, yet simple. As my business name (page1ranks.com) is plural, this is the foundation of what I do for businesses. I get them seen multiple times on the first page of Google. This cannot always happen, but my track record is...

Remarkable Content, Links & 200 other things

Your business on steroids, the legal kind, not the illegal stuff. That is what remarkable content, with proper distribution does to explode websites to the top of the internet. If I had to sum up the best way to achieve higher rankings for websites it would come down...