We start all new clients with a Strategy First Marketing engagement. This is what differentiates us from every other Tom, Dick and Harry trying to take money out of your pocket for online marketing services. Where most every other agency or marketing company you talk to wants to lead with tactics, we believe it is imperative to start with deep discussions about strategy and setting your business up for long-term success. This engagement takes place over a 60 day period with 3-4 sessions. During our time together here is what we will accomplish for your business:
What’s included:
Total Online Presence Audit – The engagement will begin with an audit of your current online presence which includes a look at website journey, SEO, keywords, content, social media and ratings, and reviews.
Client interview – 5 ideal client and/or employee interviews completed by our team. You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.
Competitive research – High-level summaries and a report on competitive factors for 3 of your top competitors.
Core Message and Positioning – Creating of the positioning and messaging strategy to build upon.
Content roadmap – Content is King! Everyone knows this, yet they struggle with developing great content. This session alone is well-worth the resource investment to help assure content success. Core content hub themes and sample hub topics to build your content calendar from. Part of our SEO triangle of success includes content as a major long-term ranking factor. Authoritative content and businesses win online.
Marketing Hourglass – A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, like, trust, try, buy, repeat and refer.
High-level strategies – 4-6 of your highest-level strategies identified and mapped out as next steps.
This engagement is designed to help your business differentiate itself from your competition and sets foundational marketing principles in place to give you the best probability for long-term marketing success.
To read about all the benefits of our Strategy First Marketing Engagement and to get started, please read more by clicking here.