Build your community. Build your community the right way. Facebook, mobile and other bleeding edge social platforms are all the rage. But, do they make money for your business? Maybe not immediately, but while sharing quality content and engaging your community your business is certainly increasing digital real estate, which is what fits in perfectly with my core online marketing philosophy. Get your business seen multiple times at the top of Google, other search engines and social sites and THIS will lead to more exposure, traffic and eventually sales. Is your business claiming its digital real estate and building a community that knows, likes and trusts you? Are you optimizing the content and layout of your Facebook page? Social Media combined with search engine optimization is a strong strategy to consider. If you aren’t doing this today, you can be pretty sure your competition is. Share your thoughts on digital real estate and whether it is helping your business gain more exposure, leads and traffic.