Microsoft Adcenter

Google is where it all started for me. I am a huge fan of the Big “G” and always will be. However, I am seeing some interesting data lately. Microsoft and Yahoo recently combined their paid search networks and now everything is being provided under Microsoft Adcenter umbrella. Adcenter’s PPC interface is much different than Google’s and is easier to setup campaigns. What I really like is the cost per click is extremely lower than Google and their appears to be plenty of clicks to be obtained. I am seeing rates at about 1/3rd of what I am paying on Google for keyword phrases. If you are not advertising on the Microsoft Adcenter platform it may be time to run a test campaign to see how it works for your business. Give us a call if we can help with your PPC campaigns.