For anyone who wants to establish an online store, Shopify is definitely worth looking at. It provides you with a versatile platform where you can showcase whatever you are selling, and so much more. In light of getting a better perspective on whether you should be using it, here is a breakdown of what you can expect.
Extensive Choice Of Mobile Storefront Themes
One of the first things you are going to notice is the big range of mobile storefront themes at your disposal. More specifically, there are more than 100 to choose from, and many of them have been designed by third-party professionals, contracted by Shopify. Some of the themes are available for free, while others come with a price, and Shopify runs a strict quality check before putting them out there.
You will also be happy to know these themes stretch across a broad spectrum in regards to different retail industries. Whether you want to open a clothing, jewelry, or even a hardware store, your options are amazing.
Wide Range Of Apps
In addition to giving you a good-looking “retail” space online, Shopify offers more than 1400 apps, all focused on making your business better. The apps include valuable tools, related to customer service, reporting, shipping, social media, and the list goes on. Once again, you won’t have a problem supporting your online store thanks to these innovative tools.
Keep in mind that some apps require a monthly payment, and some are free to use. And as you can expect, all the apps can deliver crucial information and insight into your business, giving you a strong edge over the competition.
The great thing about Shopify is that you can reach their support center at any time of the day, any day of the week. You can phone them, send an email, or opt for a live chat with one of the staff.
The Issue Of Transaction Fees
Even though Shopify makes running a business incredibly easy and convenient, there are transaction fees involved. With different plans come different fees, which range between 0.5% and 2.0% per sale. For some, this might be a little extreme, but considering what you get in the process and that Shopify uses this money to keep their platform competitive, it’s a small price to pay.
However, if you implement Shopify Payment, the fees disappear. But for those who are going to use another plan, Shopify is very transparent about the fees. At no point will you have to wonder why they take their percentage.
Customizing Your Store
Something that might not sit well with everyone is the unique coding language Shopify has created, namely Liquid. In order for store owners to make detailed changes to their sites, they need to learn the Liquid code, or they have to hire someone who does (typically a Shopify expert).
The Bottom Line
There is no doubt that Shopify is one of the best places for entrepreneurs who need a powerful platform. It can accommodate any type of business, it offers a wide range of tools and themes to enhance business functionality and professional image, and you can choose how much you are going to pay for fee transactions.